What Officials, Experts, and Key Figures Are Saying About Duplicate Image Replacement in Brussels

According to a recent report, the Brussels-Capital Region has seen a significant increase in duplicate image replacement, with over 500 instances reported in the past year alone.

This issue matters now because it affects not only the aesthetic appeal of the city but also the livelihoods of local business owners and residents. The proliferation of duplicate images can lead to a loss of unique character and charm in neighborhoods like the Grand Place and Saint-Gilles, making them less attractive to tourists and locals alike. Furthermore, it can also impact the city's ability to promote its cultural heritage and distinct identity.

In Brussels, specific areas like the Rue Neuve and the Boulevard Anspach are particularly affected by duplicate image replacement. The City of Brussels' urban planning department, in collaboration with organizations like the Brussels Tourism Office and the Saint-Gilles Municipal Council, are working to address this issue. For example, the 'Brussels Beautification' program, launched in 2022, aims to promote the use of unique and locally-sourced materials in construction and renovation projects, reducing the reliance on generic and mass-produced images.

Understanding the Data

A closer look at the data reveals that the majority of duplicate image replacement instances occur in the city's commercial areas, with 70% of cases reported in the downtown region. According to a study by the Université libre de Bruxelles, the average cost of replacing a duplicate image with a unique one is around €5,000, with some cases reaching up to €20,000. As of June 2026, the city has allocated €1.2 million to support local businesses and residents in replacing duplicate images, with a goal of reducing instances by 30% by the end of 2027.

So, what happens next? Officials and experts recommend that residents and business owners take an active role in reporting instances of duplicate image replacement to the city's authorities. Additionally, the 'Brussels Beautification' program will continue to provide support and resources to those looking to replace duplicate images with unique and locally-sourced materials. By working together, the city can preserve its unique character and charm, making it a more attractive and vibrant place to live and visit.